Dr. Wang Hui, CFO of CFCG: Talking about the CFCG Culture from the Target, Pattern and Habit


The formation of corporate culture is based on a complete collective mental system, thus forming a set of principles of action and thinking that creates the destiny of the enterprise. In the process of continuous corporate culture upgrading and building , CFCG regularly carry out the “CFCG Culture Lecture Hall” to explore and learn the formation and cohesion of corporate culture together with all staff. In the eighth stage, Dr. Wang Hui, Chief Financial Officer of CFCG, combined with the daily operation and management of finance from the perspective of professional financial person, shares Talking about the CFCG Culture from the Target, Pattern and Habit.

Define your goals; Stimulate your creativity

The key to the development of a company is business management, while financial management is the core content of business management. With the growth of the company, financial management also has its own growth process. This process can be divided into five levels of progress, namely accounting, control, analysis, capital operation, and financial benefits. These five levels have an inherent logical development sequence that are not completely separated, and they should be accompanied by different financial management systems with company development.

In a financial team, only when every member maximize his or her potential and coordinate on the basis of common goals can the team exert the overall power to form a synergistic effect that the whole is greater than the sum of the parts. So, what factors make a good financial team? First, define your goal; Second, improve your pattern; Third, cultivate your habits.

American management guru Peter F. Drucker once said, "Your goal is not determined by your work; instead, everyone’s work is determined when you define the goal. Therefore, the mission and tasks of the company must be translated into goals. " There is no hope for companies that have no goals. Only those companies that have set great goals and struggle for them can survive. The greatest advantage of goal management is that it enables people to takes self-controlled management to replace the management that is dominated by others, and to motivate people to do their best to work. The work goals of the financial department of a listed company are mainly to submit financial statements and financial analysis on time, keep excllent annual audit and mid-term review, make fund planning and management, and make good use of the budget. The financial department is a highly permeable management department, which is not only the center of internal and external economic activities of the company but the aggregation point of enterprise management;  while staff of the finance department act as executor of corporate financial management behavior, their goal definning not only helps to effectively and manage the work and operations of the entire team, but also helps companies achieve the most efficient resource allocation to create value for the company. 

Improve your pattern, and strengthen your awareness

There is an old saying in the ancients: No pie is bigger than a pan to fry it. Your business depends on your pattern. The pattern is so important because it not only determines the current behavior of a person, but also makes long-term impact on his life. The so-called GE(“格”)efers to the character and personality of a person; and the JU(“局”) refers to the  tolerance, mind and realm of life. When they are combined, it refers to the vision, character and courage of a person in his life.

How to improve your pattern? In the view of Dr. Wang Hui, ten consciousnesses are necessary: global consciousness, management consciousness, collaboration consciousness, active consciousness, inquiry consciousness, responsibility consciousness, risk consciousness, questioning consciousness, optimization consciousness, and learning consciousness. These ten awarenesss are not only closedly related to the growth of the company, but also to the personal growth and development of each employee. From the perspective of the CFCG corporate culture, the company regards “Belief, Gratitude, Tolerance, Communication, Learning, Principles” as its core cultural concept, where CFCG has always emphasized the creation of a learning team, from the continuous recommendation of excellent books, regular training to talent development programs, it expects every CFCG employee to establish a lifelong learning plan.

An important way to improve the pattern is also to reverse the inherent role thinking, which needs us think from "role-based problems consideration" to "question-based role positioning." Its cultivation requires us to understand and solve problems in different depths, widths and dimensions from different perspectives. The so-called golden rule in China First Capital Group is "You should do what you want people to do to you." This golden rule can be understood as transpositional consideration and role change. An excellent financial team shall not only have excellent professional knowledge, but also the ability to solve problems and deal with internal and external things, thus requiring such teams to rich and perfect themselevs in continuous improvement of the pattern.

Cultivate your habits, and change your thought

Aristotle said, "The behavior of human beings is always repeated. Excellence is not a temporary act, but a habit." As the saying goes: habits forms morality, reveals the nature, and even determines the success or failure of the individual.

Habit is the result of the interaction of "knowledge", "skill" and "willingness". Among them, "knowledge" tells you what you can do, and "skill" tells you how to do it, and "willingness" is what you want to do from the heart. The real habit is from the original intentional behavior to the later gestures and expressions that have been internalized into your subconsciousness, which can be called real habit. To develop good habits, you need knowlege to guide you "what to do" and "why to do it". Then, you need willingness to supervise you "want to do",

From the perspective of the finance department, the text editing of various reports, reports, and mails, the format requirements, and the standardization of file naming are all habit forming. Good habits and requirements will improve work efficiency and enhance the information accuracy. Excellence is a habit, and excellent companies are made up of excellent employees. CFCG has always insisted on building a corporate culture. Both the mission of “Financial empowers education, Education changes fate” and the vision of “becoming an educational financial services group with global influence” are cultivating the cognition and habits of the CFCG staff in long time culture-shaping.

Every era will form a new cusp under the guidance of the trend, and only by standing at a certain height for top-level layout can we grasp the tail of the opportunity and seize the momentum. From personal goals, patterns and the cultivation of habits to the enterprise pattern and the establishment of goals, they complement each other and achieve each other. It is believed that the corporate culture of CFCG will be more and more determined and colorful in the efforts and practice of all CFCG staff.